For coach-led studios, CrossFit boxes & fitness spaces
Every at-risk member has an owner. Every coach knows what to do today.
Rip spots members slipping away, assigns them to coaches, and gives each coach a daily action queue — while owners see who's following through.
Hold coaches accountable for retention — with a daily action queue for coaches and oversight for owners.
Receive a churn-risk review of your members and the signals driving it. No card required.
View pricing · Works with Mindbody, Glofox, TeamUp, or CSV upload
Early pilot: one 140-member studio assigned 12 at-risk members to coaches in week one — owners could see who followed up, and 4 members re-engaged.
Silent drop-off is the biggest retention leak
In coach-led spaces, members often disengage weeks before they cancel. By then, the relationship is already gone.
The average fitness business loses 30–50% of members each year
Industry benchmark
Most owners only find out when the cancellation email lands — not when attendance first slipped.
How it works
A retention layer for coach-led studios — assign accountability, give coaches clear actions, and keep owners informed.
Request your free audit
Share your studio details — and optionally a member export. We identify who's slipping away and which signals are driving it.
Assign coaches & act on signals
Each at-risk member gets a coach owner and a daily action queue — with the behaviours behind their score, not just a red flag.
Owners see who's following through
Track coach touchpoints, overdue follow-ups, and which interventions actually bring members back.
Signals we track
Rip is a retention layer — not studio management software. We read visit patterns and coach accountability from your existing data, then flag who needs a touchpoint and why.
Attendance drop
Fewer visits than their usual pattern
Longer gaps between visits
Stretching time away from the studio
Unassigned at-risk members
High-risk members with no coach owner
Overdue coach follow-ups
Assigned members past their touchpoint deadline
No response to outreach
Coach messages going unanswered
Habit milestones
Early habit risk, inactivity streaks, and comeback moments
Know who needs a coach touchpoint — and why
Rip doesn't replace your studio software. It reads member behaviour and gives coaches a prioritised list with the signals behind each score.
At-risk member overview
Coach action queue
Member risk profile
Prove what actually brings members back
Most tools tell coaches to "reach out." Rip tracks which outreach led to a return visit — so you double down on what works and stop guessing.
Retention rate lift
Industry benchmark with early intervention
Benchmark
Higher member lifetime value
When members stay 12+ months vs. 3
Benchmark
Typical setup time
From data upload to live risk scores (pilot average)
Pilot result
Built for coach-led studios like yours
From early pilot customers and audit participants
Problem: Members were cancelling without warning.
Action: Rip flagged 12 at-risk members in the first week — with the attendance and booking signals behind each score.
Outcome: Our coaches reached out to the top five. Four came back within two weeks.
Marcus Webb
Owner, FitHub CrossFit (140 members)
Problem: We had no way to know which outreach actually worked.
Action: We started logging coach touchpoints in Rip and tracking return visits.
Outcome: We cut our generic blast emails and focused on the two messages that got responses.
Sarah Chen
Studio Director, Pulse Fitness
Problem: I couldn't see which coaches were actually following up on at-risk members.
Action: We assigned members to coaches in Rip and used the manager view to track touchpoints weekly.
Outcome: Unassigned at-risk members dropped to zero, and I could report coach activity to the board.
James Okonkwo
Operations, Core Strength Studio
Free retention audit
See who's at risk in your studio — before they cancel
Submit a few details and we'll send a personalised churn-risk review for your coach-led space. No card, no subscription.
Receive a churn-risk review of your members and the signals driving it.
What you'll receive
- Your top at-risk members, ranked by churn risk
- The behaviour signals driving each risk score
- Suggested coach actions for each member
- A review of your data source and integration options
Delivered within 2 business days. Upload a member CSV now to speed things up — or we'll follow up to help you export one.
Already know you want ongoing tracking? View pricing
Request Free Retention Audit
Studio name and contact details are all we need to get started.
Find out who's slipping away — before they cancel
Receive a churn-risk review of your members and the signals driving it.
Ready to subscribe? View pricing